Public health and consumer trust….Kanza Mehmood
Food safety holds significant importance when it comes to public health; and in Pakistan, there’s a substantial concern lurking in the shadows — grey channel trade. Also known as parallel trade or informal trade, it’s a practice that involves the unauthorised importation and distribution of food items through unofficial and often illicit channels like smuggling, counterfeiting and repackaging. This clandestine trade undermines established regulatory mechanisms and can result in the circulation of unsafe and substandard food products in the market, posing serious risks to consumers.
Grey channel trade in Pakistan often disregards local food regulations like SRO 237, leading to issues like design violations, incorrect labeling and quality deviations.
Another worrying aspect is the labelling anomalies. Grey-channel food labels often lack transparency and may have foreign language ingredients, false nutrition info or counterfeit labels.
Uncertainty about expiry dates is yet another concern in the grey channel trade. The authenticity of expiry dates on smuggled food items is often questionable, raising doubts about the traceability, local ownership and registration of these products with local food authorities. This uncertainty creates a fog of doubt for consumers who just want to know what they’re putting into their bodies.
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The safety of grey channel food items is also compromised due to exposure to unsuitable transportation conditions and unhygienic handling practices. These subpar conditions can lead to food contamination and, ultimately, potential health hazards for consumers.
For the average Pakistani consumer, it boils down to a series of risks that can significantly impact their lives. These products may be contaminated with harmful bacteria, chemicals or other contaminants, leading to foodborne illnesses.
On top of the health risks, there’s an economic aspect to consider. Consumers who opt for grey channel food items at a lower price might be unknowingly sacrificing quality and safety. This can result in economic loss if the products turn out to be ineffective, harmful or require replacement.
The solution to this multifaceted problem requires concerted efforts from various stakeholders. Coordinated actions between federal and provincial food authorities, law enforcement agencies and other relevant bodies are crucial to combat grey channel trade and safeguard the health and trust of consumers in Pakistan’s food market.
Strengthening border controls and enforcement is a vital step to prevent the smuggling of food items through grey channels. This can serve as a significant deterrent to those engaging in such illicit activities.
Raising awareness among consumers is equally important. Educating people about the risks associated with purchasing grey channel food items is crucial. Encouraging them to buy from legitimate sources is the first line of defence against unsafe products.
Promoting traceability and transparency in the food supply chain is another key aspect. This can be achieved by implementing measures such as mandatory registration of food businesses, establishing product traceability systems and conducting regular inspections. These actions can help ensure that every step in the food supply chain is accountable and transparent.
Lastly, enhancing coordination and cooperation among all stakeholders is essential. By working together effectively, authorities can maximise their efforts to combat grey channel trade and protect consumers.
Pakistan faces a significant challenge in ensuring safety and quality of its food supply. Grey channel trade poses a substantial threat to public health and consumer trust. However, with a united front of regulatory agencies, law enforcement and informed consumers, Pakistan can strive for a safer and more reliable food market, where everyone can enjoy meals without worrying about hidden dangers. Food safety should never be compromised, and it’s time to act to protect the well-being of all Pakistanis.
Courtesy The Express Tribune, October 21st, 2023.